Day Three - Wednesday 21st September 2016
The role of the cloud in the future of optics brought down the curtain on the 21st ECOC Exhibition, as thousands of exhibitors and delegates celebrated another insightful and impressive show.
This year’s Market Focus has seen more attendees than ever before and third and final day of presentations saw some of the show’s biggest names take part in the Market Focus sessions. The day opened with Facebook’s Katharine Schmidtke, who discussed the key role energy efficiency has in the cloud environment as bandwidth demands continue to grow. The session was one of the best attended of the entire exhibition, with delegates stood four deep at the back of the Market Focus area to hear how Facebook is revolutionising the scale of optical and electrical interconnects in the data centre.
The exhibition covered an incredibly broad range of areas of optical expertise. Major international names such as Intel, HUBER+SUHNER, Inphi, Viavi and exhibition debutants Huawei announced new and improved products, and the exhibitor hall buzzed throughout all three days with visitors getting hands-on demonstrations and expert advice from more than 300 exhibitors.
Data rates were the hot topic of the early sessions, with Inphi’s Lian Zhao and Lumentum’s Sherwin Cabatic both discussing the data centre interconnect requirements needed as 400G connections becomes more and more prevalent.
ECOC TV was once again on hand to capture the highlights of the Market Focus and interview speakers, visitors and exhibitors across the week.
Speaking to ECOC TV on Wednesday, Yokogowa’s Paulo Magini said: “As a producer of market-leading optical spectrum analysers, attending the ECOC Exhibition is a no-brainer for us. There is never a question for us of whether to attend – this is where our customers expect us to be.”
Those sentiments were echoed by many of the interviewees over the week, including Tektronix’s Chris Loberg, who said: “ECOC is an essential event for us. Every year we see increased attendance and interest in our products, and it gives us a fantastic chance to meet with both current and potential customers.”
Suji Band, of INNO Instrument, added: “We have been attending ECOC Exhibition for several years now and this is one of the best yet. It is an excellent place for us to meet with our clients from the European market and also seek out new distributors and partners.”
Training provider CTTS once again ran the FTTx Centre at this year’s show and were delighted with the exhibition’s success.
“The ECOC Exhibition brings together the key players from across the continent and from all areas of the industry,” said CTTS’ Group Chairman, Martyn Cook. “As Europe’s largest training provider, it is the best place for us to address a broad spectrum of companies for which training is essential.”
Such has been the success of this year’s exhibition that enquiries for the 2017 edition – hosted in Gothenberg, Sweden – have already been fielded. As the doors of the Congress Center Dusseldorf close on another successful ECOC Exhibition, everyone here at the ECOC team wishes to thank all exhibitors and attendees for their support, and we look forward to seeing you all in 2017!
For all the highlights and interviews from this year’s show, keep an eye on the website (www.ecocexhibition.com) and the Twitter feed @ECOC_Exhibition for the videos.
Day Two - Tuesday 20th September 2016
Software defined networks, ultrafast fibre access and the impending arrival of 5G were some of the hot topics discussed during Day 2 of the ECOC Exhibition 2016.
On a warm morning in Düsseldorf, delegates and exhibitors returned to the show in high spirits ahead of some big announcements and presentations. Virtualisation was once again the buzzword of the day, as illustrated by many of the sessions and demonstrations.
The Market Focus sessions opened with OIF’s Nathan Tracy discussing the key to unlocking the benefits of Software Defined Networking (SDN), a theme that continued into Deutsche Telekom’s Matthias Gunkel’s subsequent presentation, in which he detailed the company’s implementation strategy in the IP core.
The move towards virtualisation within the network has also formed a prominent part of many companies’ offerings at the exhibition.
Component manufacturer Lumentum made waves on Day 2 with its SDN optical whitebox platform. Supporting the construction of networking solutions for varied applications based on specific performance and cost requirements, the platform operates simply and scalably with open interfaces and is one of many solutions for virtualised networks on show at the exhibition.
The rest of Tuesday’s Market Focus morning session concentrated on the agility of optical networks and packet optical transport, featuring Nokia’s Samuel Liu and Cisco’s Wolfgang Fischer. The Market Focus has once again been a resounding success, with over 2,300 visitors over the two days of the show.
After lunch, the focus turned to the key topics surrounding the question of fibre access, with FTTH Council Europe opening proceedings with an overview of the current European market outlook. BT’s Derek Nesset also gave his company’s opinion on ultrafast access and there were presentations from LightCounting and Telefonica before Antonella Sanguineti, of Ericsson, rounded the afternoon off with a discussion on how the industry can prepare for the arrival of 5G.
It was also another day of world firsts, with big data specialists Inphi demonstrating the world's first 64GBaud dual channel linear TIA/VGA amplifier. Supporting data rates of 400Gbps to 600Gbps on a single wavelength for long haul, metro and data centre interconnect networks using coherent technology, the amplifier went down very well with the crowds at the Inphi booth.
Some of the best attended sessions of the day were at the FTTx Centre, where CTTS – training provider for many system operators across the continent – gave an entertaining demo of the latest in Air Blown Fibre FTTx in the Central Office Zone, illustrating the twin benefits of cost-effectiveness and simplified planning.
Out on the exhibition floor, ECOC TV spoke to visitors about the opportunities that the ECOC exhibition provides to network with key players and make the connections that keep them coming back each year.
“We’ve been coming to ECOC for twenty years now and it’s getting bigger and better each year,” said Jonathan Evans, VP Sales of show sponsor Santec. “As a Japanese company, it’s an essential event for us in terms of meeting clients from across Europe and the rest of the world.”
The ECOC social media feeds were once again in full voice during Day 2, so please keep tagging your posts with #ECOC2016 and @ECOC_Exhibition will share the best of them!
Day One - Monday 19th September 2016
“Evolve to meet the demands of an increasingly virtualised world” was the key message as the Congress Center Düsseldorf threw open its doors to thousands of visitors and delegates for the 21st annual ECOC Exhibition.
The packed hall was full of energy on the opening morning, with announcements and news breaking throughout the day and standing room only in the Market Focus area.
After the morning session was kicked off by leading industry analyst Kevin R. Lefebvre, of Ovum, speakers from II-IV Photonics, Cignal AI and OFS covered a range of topics related to service provider optical transmission.
The afternoon saw photonic integration and digital silicon photonics as the key themes, with Dr. Vladimir G. Kozlov, of LightCounting, and Huawei’s Maxim Kuschnerov looking at the impact of silicon photonics technology on the global optical market, including the ever-changing economics.
Representatives of Lightwave Logic, Intel and Acacia Communications concluded the afternoon session, covering topics on the siliconisation of coherent transceivers and the future of optical connectivity within the data centre environment, rounding off a busy but insightful day in the Market Focus area.
There were plenty of innovative demos on show on the opening day of the exhibition, with several – INNO Instrument and Molex in particular – drawing large crowds to their booths. ECOC veterans Viavi Solutions joined forces with leading network testing provider Ixia to present the world's first public interoperability demonstration of a test system running bi‑ directional 400GbE line rate traffic with RS‑544 Forward Error Correction. Speaking to ECOC TV, Viavi’s Tomas Yanez said that it was a no-brainer to select ECOC Exhibition 2016 as the place to show the interoperability for the first time.
“The exhibition is the perfect place to have such a demonstration,” said Yanez. “These are our people – we have so many colleagues and partners here that it is a ‘must attend’ event for us.”
HUBER+SUHNER Cube Optics also wowed the crowds with its latest, ultra-compact components. The miniature extended LAN-WDM – built with next-generation networking in mind – stood out as a component that will set the future standard for client pluggable transceivers in data centres and access network applications.
Test and measurement specialists Keysight Technologies also showcased a number of new innovations designed to address the continuously evolving infrastructure of the modern data centre. The expanded M8000 Series – including the M804A high-performance BERT for testing PAM-4 and NRZ devices that operate up to 64GBaud – drew particular interest from attendees as data centres looks at developing solutions to the challenges posed by data rates up to 400G.
As always, the ECOC TV film crew were on hand to capture some of the highlights of the day’s events, interviewing key Market Focus speakers such as Facebook’s Katharine Schmidtke and Intel’s Robert Blum, visiting the exhibition stands and chatting to delegates about their thoughts on what was a fantastic opening day.
The @ECOC_Exhibition Twitter feed has also been buzzing, with lots of great photos and videos being shared by delegates and exhibitors alike. Keep tweeting your highlights with the hashtag #ECOC2016 and we will share the best bits throughout the show on the @ECOC_Exhibition feed and the show dailies page.