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Day 3 - Wednesday 20th September

Discussions on optical network agility, packet optical transport and fibre closed another successful year for the ECOC Exhibition, with more than 5,900 visitors and 325 exhibitors coming together for the biggest show in more than a decade.

“This year’s event seems massively pumped up – there are a lot of new faces around,” said Max Penfold, Sales Manager Europe, Deviser. “The market is moving very quickly, companies are having to respond to it and we are seeing that innovation here at ECOC.”

“ECOC is the biggest show in Europe as far as we are concerned,” said Ward Williams, CEO of ProLabs, who launched its company rebrand during the show. “The exhibition gives us the opportunity to show our current and potential customers what we do, as well as acting as a meeting point for the entire industry”

Keysight Technologies once again had a large presence at the exhibition, using the event to launch its newest test solutions for PAM-4, NRZ and 400G optical receivers. “We’ve seen a lot of interest at this year’s event, both from familiar faces and new players entering the market,” said Erik Babbe, the company’s Market Development Manager Oscilloscopes. “It has been the perfect place for us to announce and demonstrate these new solutions to the industry.”

The final day of the exhibition also brought down the curtain on a highly-successful Market Focus, with more than 3,000 attendees visiting at least one of the sessions. The agenda opened with David Bianchi, of Cisco, discussing multi-layer and multi-vendor approaches to cloud scale transport networks, followed by Inphi’s Senior Director of Product Marketing Michael G Furlong introducing PAM4 modulation to an interested crowd.

5G was never far from discussions throughout the week, and Huawei’s final day session – presented by Senior Director at FutureWei Technologies Xiang Liu – explored the optical network’s role in delivering high-capacity, low-latency connectivity.

The final sessions of the week looked at photonic integration and digital silicon photonics, beginning with LightCounting’s Dr. Vladimir G. Kozlov providing an update on the silicon market. Sven Otte, CEO of Sicoya, followed with his presentation on how monolithic integration addresses the challenges data centres will face in the zettabyte era, followed by speakers from II-VI Photonics and Neo Photonics.

The 2017 Market Focus was closed by Dr. Michael Lebby, CEO of Lightwave Logic, who reviewed the latest work on photonics roadmaps for 400Gbps and 800Gbps.

With the success of this year’s exhibition, enquiries for the 2018 edition are already being fielded. For all the highlights and interviews from this year’s show, keep an eye on the website (http://www.ecocexhibition.com/) and follow the Twitter feed @ECOC_Exhibition for the videos.

   


Day 2 - Tuesday 19th September

After a busy opening day on Monday, the ECOC Exhibition continued to welcome thousands of visitors on a wet and windy morning in Gothenburg.

One of the day’s biggest stories was EXFO’s launch of its FTBx-88400NGE Power Blazer testing solution, aimed at helping telecom network equipment manufacturers, carrier labs and data centres that are under pressure to develop infrastructure solutions that support 400G technologies.

With Sweden regarded as Europe’s leading market for ribbon splicing, it was no surprise to see Fujikura launching a new line of splicers at this year’s exhibition. The new 70S+ and 70R+ splicers introduce Bluetooth integration, which allows the splicer to pair through a smartphone application and monitor battery and power usage.

Another major demonstration on the second day of the exhibition came from Finisar, which showed its QSFP28 eSWDM4 module transmitting live data over 300 meters of OM4 multimode fibre, displaying an error-free link using Forward Error Correction – something which will be crucial in delivering cost-effective 100G solutions.

The Market Focus sessions got into full swing early on Day 2, with ten presentations dedicated to the role of optics in cloud computing. After opening with COBO President Brad Booth telling a packed stage how on-board optics will play a key role in the market over the next few years, the morning session continued with Ovum’s Kevin Lefebvre and Arista Networks’ Chief Development Officer Andreas Bechtolsheim.

The post-lunch agenda began with presentations from ECOC veterans Andrew Schmitt, of Cignal AI, and Acacia Communications’ Tom Williams covering the future of optical network deployment and the state of the optical transport market.

The day’s later sessions focused on the evolution from 100G to 400G in the data centre, with Molex’s Ryan Yu touching on issues of scaling data centre infrastructure and Paul Brooks, of the Ethernet Alliance, setting out the importance of test and measurement in the next generation of networks.

The ever-popular FTTx Centre was once again full to capacity on the second day of the exhibition, with a fully-booked session on passive optical networking and fibre splicing proving the importance training will play in the mass deployment of fibre

ECOC TV was once again pounding the exhibition floor and speaking to visitors about the benefits of attending Europe’s biggest optical communications exhibition.

“The exhibition is a great place to meet not just with customers, but with the researchers and innovators that are looking at how the technologies on show are going to evolve,” said Ian Giles, CEO of Phoenix Photonics. “These interactions are key for us and help us to tailor our offering to market demands before they even emerge.”

The ECOC social media feeds were also in full voice during Day 2 - please keep hashtagging your posts with #ECOC2017 and @ECOC_Exhibition on Twitter and Instagram, and we’ll share the best of them with our followers!

 

   


Day 1 - Monday 18th September

Convergence, virtualisation and fibre access were the buzz terms as Gothenburg’s Svenska Mässan opened its doors to a sell-out crowd for the 22nd annual ECOC Exhibition.

The packed-out venue brimmed with energy throughout the opening day, with several product launches and major news stories breaking on the show floor.

5G was a particularly hot topic on the firstday of the exhibition, with several companies announcing new and innovative solutions for the next stage of network evolution. HUBER+SUHNER unveiled its E-2000, a one-piece fibre optic connector designed for the high-power applications that the 5G network will require.

How these new networks will fit intohe connectivity picture was also a major discussion point for exhibitors, with Brad Booth, President of Consortium for On-Board Optics, highlighting the importance of a global standardisation effort to overcome limitations of current infrastructure and advance bandwidth growth beyond 400G.

There were also calls for the de-skilling of installation staff to help Europe meet its fibre installation targets, with Emtelle’s International Business Development Director, Colin Kirkpatrick stating that new approaches were required if the 2020 goal for the Digital Single Market is to be achieved.

The opening day also saw a significant product launch from ProLabs, who displayed its new range of new Green transceivers alongside a company-wide rebrand. This latest line uses 30% less power than typical transceivers, and joins ProLabs’ portfolio of more than 8,000 optical transceivers for networks of up to 100G.

There was plenty of attention on the Market Focus area as it opened on Monday morning, with Ericsson’s Paolo Monti being the first of the week’s 26 speakers with his presentation on the synergies required between fixed and mobile networks.

Following that, speakers from Source Photonics, FTTH Council Europe, Finisar and Hexatronic covered a range of topics related to fibre access.

Optical network agility and packet optical transport made up the key themes of the afternoon, with Ning Deng, of Huawei, and Agema/Delta Group’s Dhiman Chowdhury looking at the role of standards and open network concepts.

EXFO’s Francois Robitaille and Brian Smith, of Lumentum, concluded the session, discussing the role of optical signal-to-noise ratio characterisation and colourless, directionless and contentionless multiplexers in next-generation networks.

ECOC TV has also returned for 2017, with the crew on hand to capture some of the highlights of the day’s events, filming with key Market Focus speakers, visiting the exhibition stands and interviewing delegates to hear their thoughts on an unforgettable opening day.

“We’re really excited to be at ECOC this year. It feels like there’s a great energy about the place and it’s certainly one of the busiest we’ve been to,” Mike Zammit, Vice President and General Manager Connectivity Solutions at Go!Foton. “The European market is always receptive to new ideas and innovations, so ECOC is the ideal place for us to exhibit our solutions.”

The show’s social media accounts have also had a busy day, with the #ECOC2017 entrance lettering causing quite a stir on Twitter and Instagram.

Keep Tweeting and Instagramming your highlights with the hashtag #ECOC2017 and we will share the best bits throughout the show on the @ECOC_Exhibition feed.