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ECOC Exhibition Show Daily

Catch up with the latest news from ECOC 2015

Each day we are posting the latest news straight from Valencia. Find out about the latest product launches, hear what the industry is talking about in the Market Focus and find out what is happening in the world of FTTx.

Day 1 - Monday 28th September

A warm but cloudy Valencia welcomed this year’s attendees to the opening day of the 20th ECOC Exhibition. Those arriving early seemed delighted not only with the beautiful scenery of Valencia but also this year’s impressive venue; the Feria Valencia, which stands proud on the outskirts of the main city.
Early this morning, exhibitors were putting the final touches to their booths and unravelling miles of cable for the opening of this year’s exhibition. The Oclaro team at booth 548 looked particularly excitable as they are demonstrating the industry’s first commercially available Research & Development Platform for testing single-carrier coherent optical communication systems and components operating at 56GBaud and beyond. As too were the MoSys crew at stand 725, who are providing a sneak peek at its fast intelligent data access, for network and communications systems.  
The exhibition opened this morning with some exclusive industry announcements including Finisar who declared it has launched the world’s first 100G QSFP28 SWDM4 Module. Exhibitor news came thick and fast and included NeoPhotonics, announcing it has designed a range of products and technologies designed to support 400G and beyond optical transport, across multiple network areas. Inphi too were in the news this morning, exclusively revealing it has successfully demonstrated interoperability of the industry’s first 4-Level Pulse Amplitude Modulation or PAM4 for short. 
Significant industry altering topics were covered in the first day of a great host of busy Market Focus Sessions that were all sponsored by Inphi, who brand themselves as the FedEx™ of digital data. Market Focus began in the morning with the FTTH Council Europe who discussed the latest European market data. Primarily focussing on this ever increasing region, its study covers 39 countries and delved into how the European FTTH/B Market can remain dynamic. In the afternoon, the topic was Datacentres: Optics in Cloud Computing and we heard from Atul Srivastava from NTT Electronics America, Jeff Demain from Intel and Azmina Somani from JDSU to name a few!
Visitors today got to see an innovative range of demo’s from exhibitors, including Lumentum at stand 102 who were demonstrating the very latest solutions from its optical communications portfolio. Kaiam Corporation were attracting crowds as the team showcased its pioneering approach to low-cost manufacturing of single-mode optics based on hybrid integration of wafer-based components.  
ECOC TV film crew were here throughout the day capturing highlights of the show, interviewing many of the exhibitors on their latest news and chatting with visitors to find out their thoughts on the first day of ECOC 2015. Make sure you catch them while you’re here and let us know what your best bits were from the ECOC Exhibition.
Another entertaining highlight of Day 1 was seeing all of the great videos and photos that exhibitors and visitors had posted to the ECOC Exhibition twitter feed! Follow us @ECOC_Exhibition and keep posting your photos and highlights each day using the #ECOC2015 hashtag and we will post them here on the show dailies page. 
See you tomorrow! 
Day 2 - Tuesday 29th September
The buzz from day one certainly overflowed into day two as the doors opened promptly on the second day of the exhibition. Visitors and delegates were treated to the latest in Next Generation Datacentre interfaces, SDN Deployment, optical transmission, FTTx and many more industry exclusives!
In the centre of the exhibition, the Market Focus sessions were popular yet again as it kicked off day two with an opening presentation from Andrew Lord from BT, discussing the evolution of core transport networks. Following this, presentations from industry leaders continued to be crowd pleasers including a captivating presentation from Per Hansen from OE Solution. Per spoke to a capacity crowd about the advanced encoding formats and how they are playing a huge role in growing the capacity and reach of fibre optic networks. In addition to this, Per also discussed the Discrete Multi-Tone (DMT) demonstrations and how they will revolutionise 100G and 400G connectivity.
Day two saw yet more exciting industry announcements from many of the exhibitors including Coherent Solutions who released details of its IQTransmitter. Claiming to be a world first, it has 40GHz RF Bandwidth for Advanced Data Formats and they chose the Teledyne LeCroy stand at ECOC Exhibition to debut it! MACOM also chose this years ECOC in Valencia to announce the new wideband MAOM-003427, a quad channel linear modulator driver with 46 Gbaud capability to support next generation 200G and 400G applications. This will ultimately deliver higher baud rate applications with lower cost surface mount technology.
ECOC TV were here again and spoke with Brian Reich and his team from Tektronix. They took time out from their busy schedule of live demos and appointments to speak with them. Standing in front of their impressive curved stand, Brian explained they come back year after year to the ECOC Exhibition and are always kept busy with both passers-by and scheduled meetings. They have made many significant industry announcements both on day one and day two, and Brian spoke of their comprehensive set of analysis tools for emerging PAM4 modulation measurement needs which fully supports both optical and electrical interfaces.
Live demonstrations were drawing crowds at many of the booths today. Some of most popular included Fujikura at stand 730. The team were busy showcasing its latest fibre splicing technology which is the world’s smallest and lightest active V-groove model. Small and compact was a definite theme across the demonstrations as around the corner, Huber+Suhner were delighting passers-by with its Cube Optics miniature ROSA. This neat little gadget has set the standard for the next generation pluggable transceivers and is a mere 18mm x 6mm in size! Perfect if space is at a premium.
During the afternoon of Day 2 the sun made a brief appearance and visitors got a chance to enjoy a spot of impromptu networking whilst sat outside the venue by the fountains. Meanwhile on the exhibition floor, ECOC TV were talking to visitors about the opportunities the ECOC exhibition provides them and several commented on how the show is pencilled in their diaries year after year. Numerous delegates and exhibitors are already looking forward to the next exhibition in Dusseldorf and ensuring they have yet more thrilling and “industry altering” solutions to wow the crowds in 2016!

Day 3 - Wednesday 30th September 

After a brief rain shower, the sun shone onto the dome of the Feria Valencia and welcomed some early morning exhibitors, eager to get to their stands for this the third and final day of the ECOC Exhibition. The exhibition has seen a great diversity of demonstrations, presentations and industry developments and some very happy visitors who have been able to enjoy the show as well as take advantage of the local shopping and quaint restaurants in and around Valencia.
This year’s exhibition has not only been host to some great industry exclusives but has also seen a multitude of outstanding stands that have created an immense buzz on the show floor. One such stand was ZTT’s offering which was flown in from China for their very first appearance at ECOC. The impressive stand from ZTT who are a leading global manufacturer of cable systems, housed a working model complete with a new energy system (including wind turbines and solar panel) and a FTTx solution which provides fibre to the home and antenna (FTTH and FTTA).
ECOC TV spoke with Chris Wang who is the International Division Vice President and also Lirong Wang, who is the International Sales Manager for ZTT. Chris Wang said, “This is our first time at the ECOC Exhibition and we have really enjoyed meeting our European customers. We feel the exhibition represents the connection between the east and west and we have been able to discuss our unique industry status face to face with our customers of the future. We offer a full service from concept to production and we feel
many of our competitors will take our lead and be present at the next ECOC exhibition in Germany.” 
Throughout all three days, the exhibitor hall remained busy with many visitors getting hands on demonstrations and expert advice from over 300 exhibitors. Running alongside the exhibitors was the CTTS training centre and they have been kept exceptionally busy over all three days with their broad portfolio of fibre optic installation, maintenance, design and engineering courses. This highly skilled team travel to the ECOC Exhibition each year and develop a training programme tailored to the changing needs of the optic community. This year, some of the most popular courses included the Fibre Optic testing workshop which covered the acceptance to commissioning testing, and the modern fusion splicing techniques which use hand held fusion splicers.
Not only is this year’s exhibition proving to be one of the busiest, but it has welcomed exhibitors from countries who have never taken part at ECOC before. VietFiber, who make FO passive products including patchcord, pigtails, connectors and adaptors, travelled with its team from Vietnam and are first-timers here at the show. ECOC TV spoke with its International Sales Manager Alessio Pifferi about their experience here in Valencia. “Europe has become our main market focus, alongside the US, so we made the decision to exhibit here at Europe’s largest optical communications event. We pride ourselves on building long-term customer relationships and have really enjoyed meeting a lot of distributors here at the show. We are already looking at the possibility of attending ECOC 2016 in Dusseldorf to get ourselves firming established within the optic community.”
Another ECOC Exhibition first-timer was Viavi who were appearing for the first time as an independent company. Its software and hardware platforms and instruments deliver end-to-end visibility across physical, virtual and hybrid networks and Solutions Marketing Manager Elwyn Shelley was delighted with the interest shown in the company. “It’s been great to be at ECOC in Valencia as the new company, Viavi Solutions, (formerly JDSU) to show our cutting-edge solutions for 400G, 25G test and our world-first - modular variable bandwidth tunable filter. ECOC always attracts a high calibre of delegates and we’re looking forward to supporting the event at Dusseldorf next year,” he said.
The Market Focus sessions, with returning sponsors Inphi, were again a big success on day 3 with additional seats being pulled into the area to listen to the captivating talks. The first topic of the day was Photonic integration and digital silicon photonics and was covered by Daryl Inniss from Ovum. Inniss addressed a jam-packed room and identified the advantages of silicon photonics and the impact on the optical communications market.
When the seats continued to fill up, the only thing left to do was stand around the perimeter of Market Focus which is exactly what happened during the afternoon session delivered by Martin Guy from Teraxion. This fascinating talk covered the importance of the development of photonic integration products but with it, the significance of choosing the right platform to achieve the best performance, size and cost for the target application. 
As the doors closed on the 20th ECOC Exhibition, it’s safe to say it has been a resounding success. Early indications show, this has been the busiest and best attended ECOC exhibition EVER! Everyone here at the ECOC team have thoroughly enjoyed meeting everyone at the show and we look forward to seeing you all at the 2016 Exhibition in Dusseldorf, Germany!