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US FTTH organisation rebrands as Fiber Broadband Association

Created March 30, 2017

FTTH Council Americas President and CEO Heather Burnett Gold has announced that the association has launched a modernised brand that it believes will better reflect the evolution and makeup of the industry it represents, and the services its members deliver. The new brand and descriptor is “Fiber Broadband Association, accelerating the connected future” and will be the association’s formal name in all aspects of its public image.

“The Fiber Broadband Association represents members that are building the world’s highest-performing fibre optic broadband networks for consumers at home, businesses and the critical role fibre plays supporting new and emerging technologies like 5G wireless networks,” said Burnett Gold. “Modernising our brand acknowledges this evolution and brings a new sense of excitement into our effort to represent an industry, inclusive of other fibre-supported technologies with a common goal of building the world’s fastest-growing technology platform for consumers, businesses and innovation.”

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