Market Focus

Google to Make Market Focus Debut

Google joins most prestigious line-up to date at this year’s Market Focus (click here for the FULL timetable)
 
Top Google executives will join the highest profile line-up ever at the 2010 European Conference and Exhibition on Optical Communications (ECOC) Market Focus.
 
Nexus Media Events, the organiser of the exhibition, confirmed that Google will hold two industry market seminars at the event and will add to the widening range of organisations involved as popularity increases year-on-year.
 
Google Senior Manager of Production Network Engineering and Architecture Vijay Gill will present a session on the role of packet-optical in interconnecting Warehouse-Scale Computers (WSCs) while Senior Network Architect Bikash Koley will discuss 100GbE and beyond for WSC.

Both seminars fit into five key topic areas agreed by the ECOC 2010 Advisory Committee for this year’s Market Focus, which is sponsored by Oclaro and held during the exhibition at the Lingotto Congress and Exhibition Centre in Torino, Italy, from September 20 to 22. The session topics are:

40 and 10Gbit/s systems; mass-market broadband fibre access; optical backhaul for 3G and 4G mobile networks; optical network agility and packet optical transport. 
 
“We are thrilled to welcome Google as industry speakers as part of what we feel is our most prestigious line-up to date,” said Nexus Media Events Group Event Manager Beverley Lucas.

“Their involvement demonstrates the convergence  and importance of the Market Focus, which is increasingly seen to be a key part of the ECOC exhibition and enables a dedicated discussion platform for trends and emerging technologies in optical communications.”

 
FTTH Council Europe, JDSU, Deutsche Telekom, France Telecom, Verizon, Cisco, Oclaro and Huawei are among other leading names confirmed to hold technical and business-driven presentations at this year’s Market Focus - full timetable below;
 
Start Finish Title Presenter Position Company
12:15 12:45 Commercial Deployment of 100G Ultra-Long_Haul Optical system in Verizon's core European Network Dr. Marcel Rijnders Director EMEA Managed Services, Verizon Customer Care & Services Verizon
12:55 13:25 100GbE and Beyond for Warehouse Scale Computing Bikash Koley TBC Google Inc
13:35 14:05 Mainstream WDM PIC for 100G networks Jim Tavacoli TBC Santur Corporation
14:15 14:45  - 100G Ethernet (802.3ba) - Beyond 100G Systems - Fibre Channel and Parallel Optics - Rate-adaptable Transponders Chris Cole Director, Transceiver Engineering Finisar Corporation
14:55 15:25 40 and 100G Systems for Metro, LH and ULH networks Mark Gibbon Optical Transport Product line Leader EMEA Ciena
15:35 16:05 Photonic Integrated Circuit Based Coherent Receivers Represent A New Paradigm For Optical Components G. Ferris Lipscomb Ph.D VP Marketing NeoPhotonics

Tuesday 21 September (AM)

Topic: Mass-Market Broadband Fibre Access
Start Finish Title Presenter Position Company
10:20 10:50 Taking Your Life to New Horizons Nadia Babaali Director General  FTTH Council
11:00 11:30 Developing the Business Case for FTTH Karin Ahl / Jouni Heinonen Chair and Vice Chair of the FTTH-Council Business Committee FTTH Council
11:40 12:10 Pay-as-You-Grow Approach for PON Deployment Ning Cheng TBC France Telecom/Huawei
12:20 12:50 Mining the Wavelength Domain for Future Fibre Access: Technology and Cost Challenges David Smith CTO CIP
13:00 13:30 Monitoring challenges of FTTx networks Dr. Armin Ahrhardt TBC Deutche Telekom

Tuesday 21 September (PM)
Topic: Optical Network Agility
Start Finish Title Presenter Position Company
13:40 14:10 Zero-Touch Photonics Layer Role in Supporting the Evolution of High Capacity Networks Lorenzo Ghiono R. Product Line Manager  Cisco
14:20 14:50 Colourless and Directionless Technology: Increasing the Agility of Optical Networks Noel Bilodeau TBC JDSU
15:00 15:30 From static WDM transport to software-defined optics Jorg-Peter Elbers VP Advanced Technology ADVA AG Optical Networking
15:40 16:10 Agile Network 2.0 - Choices and Tradeoffs Zeljko Bulut Product Line Manager - Optical Network NSN

Wednesday 22 September
Start Finish Title Presenter Position Company
10:20 10:50 Connectivity and Capacity Challenges in Wireless Backhaul Bob Cubbage Manager, Metro Ethernet and Wireless Backhaul Solutions Huawei
11:00 11:30 The role of Packet-Optical in interconnecting Warehouse-Scale Computers Vijay Gill TBC Google
11:40 12:10 Packet Optical Transport: Migrating networks with next gen Packet Optical Network Platforms Michael Sabelhaus Director Photonic Planning, EMEA Fujitsu
12:20 12:50 "Less is More" for Next-Generation ROADMs: Colourless, Directionless, Contentionless Dr. Krishna Bala Executive Vice President and Division Manager, WSS Oclaro
13:00 13:30 P-OTP and Multi-Layer Networking Stephen West CTO Cyan

The ECOC Market Focus is now in its fifth year and broke all records in 2009, with nearly 900 leading industry executives taking part. It has previously featured speakers from the Broadband Forum, ADVA, Ciena, Tellabs and Ovum.
 
For further information, please contact Emma Calland at Nexus Media at Emma.Calland@nexusmedia.com or +44 (0) 1732 752126.
 
About the ECOC 2010 Market Focus Advisory Committee
The ECOC 2010 Advisory Committee for the Market Focus includes representatives from telecom operators, system vendors, component manufacturers, industry analyst groups, independent industry bodies, and represents the breadth of technologies in the optical communications space. Committee members include Stephen Neidlinger from ADVA, Chris Clarke from Oclaro, Philippe Chanclou from France Telecom, Joeri Van Bogaert from Leoni, Michael Lebby from the OIDA, Daryl Inniss from Ovum, Glenn Wellbrock from Verizon, Shoichi Hanatini from Hitachi, Hartwig Tauber from the FTTH CouncilEuropeand Pauline Rigby, the highly respected telecoms and technology writer. It is chaired by Per Danielsen, a former ECOC secretary general with 27 years of experience in the optical communications industry and current editor of Telekommunikation, Denmark’s only magazine dedicated to Telecommunications.