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ECOC Exhibition Blog

Read the latest from the ECOC Exhibition team, scroll down for older posts.

Visitor registration now open!
9th May 2016

We are excited to announce that visitor registration is now open for the 2016 ECOC Exhibition. Save yourself time by pre-registering online and your unique registration code will be emailed to you. 

This years exhibition promises to be even better than last years show in Valencia, with over 300 exhibiting companies sharing information on their products and services, as well as three feature ares to help you gain insight into the future for the industry and training tips and techniques you can take back to your workplace. You can now reserve a place on our invaluable training sessions, led by training experts CTTS Training.

All you need to do to register for this year's exhibition is click here and complete your details. It couldn’t be easier! 

We look forward to seeing you in Germany in September!


Get involved in this years' Market Focus
22nd April 2016

Planning has now begun for this years Market Focus sessions, the business-level presentations delivered by top professionals, held within the exhibition. We have recently launched our Call for Speakers, enabling you to get involved and submit a presentation proposal related to one of this years hot topics. 

This is your chance to contribute to one of the most popular areas of the exhibition, and last year over 2,200 people attended the sessions across the three days, making it the most successful Makret Focus to date!

We have been running Market Focus for 10 years this year and we hope that this year will be bigger and better than ever. This years topics include:

• Mass-market broadband access
• Datacentres: optics in cloud computing
• Service Provider of Optical Transmission
• Optical network agility / SDN
• Photonic Integration and Digital Silicon Photonics
• Packet Optical Transport.

Download our Call for Speakers and please feel free to share this with any colleagues who may want to contribute this year.


18th April 2016

Off to Düsseldorf!

With the 2016 exhibition now just 5 months away, planning has stepped up a gear so last week the team took a trip over to Germany, to revisit the CCD Congress Centre in Düsseldorf - the venue for ECOC 2016 to finalise some more details ready for September. 

After being in seperate buildings at last years event in Valencia, the exhibition and conference regroup this year, and are located much closer together, making things easier for those planning to attend conference sessions and check out whats going on in the exhibition hall too. You can find out about some of the exhibition feature areas including the FTTx Centre on our 'Whats On' page. We will shortly be releasing our Call for Speakers in order to start timetabling the hugely popular Market Focus sessions.

Here's a little taster of the hall for this year - it doesnt look much now but we can't wait to see it once its filled with 12000 sq ft of exhibitors, demonstrations, feature areas and networking and refreshment zones!


Tuesday 12th April 2016

Exhibitor Manual now online

The Exhibitor Manual is now online and includes everything you need to know when exhibiting at ECOC 2016. From recommended suppliers to risk assessments, from venue details and travel information to health and safety rules and regulations, you will find full details of all processes and requirements for this year’s show.

The first exhibitor newsletter has also recently been sent out to all exhibiting companies, which contains reminders, updates and the very latest information for those involved in exhibiting at ECOC 2016. Download the latest newsletter here.

If you have any questions about exhibiting at ECOC Exhibition or cannot find the information you need from the Exhibitor Services, please contact the Operations Team.


Thursday 24th March 2016

Latest news from the ECOC team 

As we move closer to the event in September, the team are getting busier and this week, have been out in California, exhibiting at OFC 2016, meeting with exhibitors and clients who plan to get involved in the ECOC Exhibition this September.

With stand space selling extremely fast, now is the time to secure a space if you havent already - view the remaining stand space on our live and interactive floorplan.

Düsseldorf is set to be an extremely successful show, with more exhibitors than previous years and some big names who are joining us for the first time, or returning to the show, such as Huawei, Fujisu and Intel.

The visit to OFC also signifies the start of Market Focus planning, where we meet with the Committee to start discussions on what the new issues are facing the industry and the key topics we should focus on for this year's sessions. We will share further details and release our Call for Speakers in April, if you would liike to be considered for a speaking slot at Market Focus and would like to receive further information as it is released, please email the Marketing team.

Wednesday 6th January

What's happening in the ECOC Office?

We are back to work after a lovely Christmas break and in full planning mode for ECOC 2016. Space is filling up fast and we already have 13 more exhibitors booked for the show than we had this time last year, so its looking like its going to be a very successful show!

Its going to be a busy few months as we get ready to exhibit at OFC in USA in March, if you are going why not pop by our booth and say hi to the team! YOu can find us in Hall 2 booth #1557. We will also have information about our sister company Optical Connection onsite, with the latest issue of the magazine, so make sure you stop by and pick up a copy.

We will also be sending out copies of our FTTH Conference issue to their event in Luxembourg in February. Both issues of the magazine will be available to download from the website too

Planning will soon be starting for Market Focus and we will be meeting with the Market Focus committee in the coming weeks to discuss the key topics and areas to focus on for this years sessions. Watch this space for more details and the launch of our Call for Speakers!

Group Director Beverley Lucas is looking to future ECOC events, with a visit to Dublin to view the venue for 2019 and a visit to Gothenburg to start the ball rolling for next years exhibition! Busy busy!

We will be posting more news and event information over the coming weeks, so come back again soon!


Friday 18th December 2015

Welcome to our newest ECOC Exhibitors!

We are pleased to welcome first-time exhibitors Huawei Technologies Co. Ltd and Fujitsu Optical Components Limited to the ECOC Exhibition 2016. View the floorplan to discover where and how you can meet with these two companies next September.


Tuesday 24th November 2016

Black Friday comes to ECOC!

Its that time of year again when the sales start and this year ECOC has joined in to bring you three half price deals. Visit our Black Friday page to find out what offers you can take advantage of over the next week.





Tuesday 17th November 2015

2016 and beyond!

Now that ECOC 2015 is all wrapped up we are busy working away on the 2016 headed for Dusseldorf next September. But that's not all we are working on, plans are already in place for the following four years! Event Manager, Beverley Lucas is off to Brussels early next week to look at the venue for 2020!

We can confirm that after Dusseldorf in Germany next year, the event will travel to the hip and modern Gothenburg in Sweden for 2017, the beautfiul city of Rome in Italy in 2018, the fabulous Dublin, Ireland in 2019, followed by pcturesque Brussels in Belgium in 2020.

The 2016 event is already set to be a big success with stand sales going well and so far we have had more stand bookings than this time last year, which is great! Take a look at the floorplan and the Exhibitor A-Z and see who is already confirmed to attend the next ECOC Exhibition.

Monday 5th October 2015

We are back and ready for ECOC Exhibition 2016!

The ECOC Exhibition team are back in the office today after a very busy but hugely successful exhibition in Valencia last week. Final statistics and visitor numbers will be released soon. 

Priority bookings for 2016 opens to past exhibitors next Tuesday (13th October), with bookings for all other companies opening on Monday 19th October. Why not browse the floorplan and see where you would like to position your stand ready for when bookings go live. Any booking queries can be sent to

We will be sending out our survey's this week to all of our visitors and exhibitors to get your thoughts and views on this years show. All feedback is valuable so please take the time to complete these surveys and you can help us shape the event for next year.

More highlights will be added to the website in the coming weeks - including videos, interviews, photos, testimonials and statistics.

Wednesday 30th September 2015

Show daily -  Day three at ECOC Exhibition 2015

After a brief rain shower, the sun shone onto the dome of the Feria Valencia and welcomed some early morning exhibitors, eager to get to their stands for this the third and final day of the ECOC Exhibition. The exhibition has seen a great diversity of demonstrations, presentations and industry developments and some very happy visitors who have been able to enjoy the show as well as take advantage of the local shopping and quaint restaurants in and around Valencia.

This year’s exhibition has not only been host to some great industry exclusives but has also seen a multitude of outstanding stands that have created an immense buzz on the show floor. One such stand was ZTT’s offering which was flown in from China for their very first appearance at ECOC. The impressive stand from ZTT who are a leading global manufacturer of cable systems, housed a working model complete with a new energy system (including wind turbines and solar panel) and a FTTx solution which provides fibre to the home and antenna (FTTH and FTTA).
ECOC TV spoke with Chris Wang who is the International Division Vice President and also Lirong Wang, who is the International Sales Manager for ZTT. Chris Wang said, “This is our first time at the ECOC Exhibition and we have really enjoyed meeting our European customers. We feel the exhibition represents the connection between the east and west and we have been able to discuss our unique industry status face to face with our customers of the future. We offer a full service from concept to production and we feel many of our competitors will take our lead and be present at the next ECOC exhibition in Germany.” 
Throughout all three days, the exhibitor hall remained busy with many visitors getting hands on demonstrations and expert advice from over 300 exhibitors. Running alongside the exhibitors was the CTTS training centre and they have been kept exceptionally busy over all three days with their broad portfolio of fibre optic installation, maintenance, design and engineering courses. This highly skilled team travel to the ECOC Exhibition each year and develop a training programme tailored to the changing needs of the optic community. This year, some of the most popular courses included the Fibre Optic testing workshop which covered the acceptance to commissioning testing, and the modern fusion splicing techniques which use hand held fusion splicers.
Not only is this year’s exhibition proving to be one of the busiest, but it has welcomed exhibitors from countries who have never taken part at ECOC before. VietFiber, who make FO passive products including patchcord, pigtails, connectors and adaptors, travelled with its team from Vietnam and are first-timers here at the show. ECOC TV spoke with its International Sales Manager Alessio Pifferi about their experience here in Valencia. “Europe has become our main market focus, alongside the US, so we made the decision to exhibit here at Europe’s largest optical communications event. We pride ourselves on building long-term customer relationships and have really enjoyed meeting a lot of distributors here at the show. We are already looking at the possibility of attending ECOC 2016 in Dusseldorf to get ourselves firming established within the optic community.”
Another ECOC Exhibition first-timer was Viavi who were appearing for the first time as an independent company. Its software and hardware platforms and instruments deliver end-to-end visibility across physical, virtual and hybrid networks and Solutions Marketing Manager Elwyn Shelley was delighted with the interest shown in the company. “It’s been great to be at ECOC in Valencia as the new company, Viavi Solutions, (formerly JDSU) to show our cutting-edge solutions for 400G, 25G test and our world-first - modular variable bandwidth tunable filter. ECOC always attracts a high calibre of delegates and we’re looking forward to supporting the event at Dusseldorf next year,” he said.
The Market Focus sessions, with returning sponsors Inphi, were again a big success on day 3 with additional seats being pulled into the area to listen to the captivating talks. The first topic of the day was Photonic integration and digital silicon photonics and was covered by Daryl Inniss from Ovum. Inniss addressed a jam-packed room and identified the advantages of silicon photonics and the impact on the optical communications market.

When the seats continued to fill up, the only thing left to do was stand around the perimeter of Market Focus which is exactly what happened during the afternoon session delivered by Martin Guy from Teraxion. This fascinating talk covered the importance of the development of photonic integration products but with it, the significance of choosing the right platform to achieve the best performance, size and cost for the target application. 
As the doors closed on the 20th ECOC Exhibition, it’s safe to say it has been a resounding success. Early indications show, this has been the busiest and best attended ECOC exhibition EVER! Everyone here at the ECOC team have thoroughly enjoyed meeting everyone at the show and we look forward to seeing you all at the 2016 Exhibition in Dusseldorf, Germany! 

Tuesday 29th September 2015

Show daily -  Day two at ECOC Exhibition 2015

The buzz from day one certainly overflowed into day two as the doors opened promptly on the second day of the exhibition. Visitors and delegates were treated to the latest in Next Generation Datacentre interfaces, SDN Deployment, optical transmission, FTTx and many more industry exclusives!
In the centre of the exhibition, the Market Focus sessions were popular yet again as it kicked off day two with an opening presentation from Andrew Lord from BT, discussing the evolution of core transport networks. Following this, presentations from industry leaders continued to be crowd pleasers including a captivating presentation from Per Hansen from OE Solution. Per spoke to a capacity crowd about the advanced encoding formats and how they are playing a huge role in growing the capacity and reach of fibre optic networks. In addition to this, Per also discussed the Discrete Multi-Tone (DMT) demonstrations and how they will revolutionise 100G and 400G connectivity.
Day two saw yet more exciting industry announcements from many of the exhibitors including Coherent Solutions who released details of its IQTransmitter. Claiming to be a world first, it has 40GHz RF Bandwidth for Advanced Data Formats and they chose the Teledyne LeCroy stand at ECOC Exhibition to debut it! MACOM also chose this years ECOC in Valencia to announce the new wideband MAOM-003427, a quad channel linear modulator driver with 46 Gbaud capability to support next generation 200G and 400G applications. This will ultimately deliver higher baud rate applications with lower cost surface mount technology. 
ECOC TV were here again and spoke with Brian Reich and his team from Tektronix. They took time out from their busy schedule of live demos and appointments to speak with them. Standing in front of their impressive curved stand, Brian explained they come back year after year to the ECOC Exhibition and are always kept busy with both passers-by and scheduled meetings. They have made many significant industry announcements both on day one and day two, and Brian spoke of their comprehensive set of analysis tools for emerging PAM4 modulation measurement needs which fully supports both optical and electrical interfaces. 
Live demonstrations were drawing crowds at many of the booths today. Some of most popular included Fujikura at stand 730. The team were busy showcasing its latest fibre splicing technology which is the world’s smallest and lightest active V-groove model. Small and compact was a definite theme across the demonstrations as around the corner, Huber+Suhner were delighting passers-by with its Cube Optics miniature ROSA. This neat little gadget has set the standard for the next generation pluggable transceivers and is a mere 18mm x 6mm in size! Perfect if space is at a premium. 
During the afternoon of Day 2 the sun made a brief appearance and visitors got a chance to enjoy a spot of impromptu networking whilst sat outside the venue by the fountains. Meanwhile on the exhibition floor, ECOC TV were talking to visitors about the opportunities the ECOC exhibition provides them and several commented on how the show is pencilled in their diaries year after year. Numerous delegates and exhibitors are already looking forward to the next exhibition in Dusseldorf and ensuring they have yet more thrilling and “industry altering” solutions to wow the crowds in 2016! 

Monday 28th September 2016

Show daily -  Day one at ECOC Exhibition 2015

A warm but cloudy Valencia welcomed this year’s attendees to the opening day of the 20th ECOC Exhibition. Those arriving early seemed delighted not only with the beautiful scenery of Valencia but also this year’s impressive venue; the Feria Valencia, which stands proud on the outskirts of the main city.
Early this morning, exhibitors were putting the final touches to their booths and unravelling miles of cable for the opening of this year’s exhibition. The Oclaro team at booth 548 looked particularly excitable as they are demonstrating the industry’s first commercially available Research & Development Platform for testing single-carrier coherent optical communication systems and components operating at 56GBaud and beyond. As too were the MoSys crew at stand 725, who are providing a sneak peek at its fast intelligent data access, for network and communications systems.  
The exhibition opened this morning with some exclusive industry announcements including Finisar who declared it has launched the world’s first 100G QSFP28 SWDM4 Module. Exhibitor news came thick and fast and included NeoPhotonics, announcing it has designed a range of products and technologies designed to support 400G and beyond optical transport, across multiple network areas. Inphi too were in the news this morning, exclusively revealing it has successfully demonstrated interoperability of the industry’s first 4-Level Pulse Amplitude Modulation or PAM4 for short. 
Significant industry altering topics were covered in the first day of a great host of busy Market Focus Sessions that were all sponsored by Inphi, who brand themselves as the FedEx™ of digital data. Market Focus began in the morning with the FTTH Council Europe who discussed the latest European market data. Primarily focussing on this ever increasing region, its study covers 39 countries and delved into how the European FTTH/B Market can remain dynamic. In the afternoon, the topic was Datacentres: Optics in Cloud Computing and we heard from Atul Srivastava from NTT Electronics America, Jeff Demain from Intel and Azmina Somani from JDSU to name a few!
Visitors today got to see an innovative range of demo’s from exhibitors, including Lumentum at stand 102 who were demonstrating the very latest solutions from its optical communications portfolio. Kaiam Corporation were attracting crowds as the team showcased its pioneering approach to low-cost manufacturing of single-mode optics based on hybrid integration of wafer-based components.  
ECOC TV film crew were here throughout the day capturing highlights of the show, interviewing many of the exhibitors on their latest news and chatting with visitors to find out their thoughts on the first day of ECOC 2015. Make sure you catch them while you’re here and let us know what your best bits were from the ECOC Exhibition.


Tuesday 15th September 2015

New website for ECOC Exhibition 2016!
New year, new website….well almost! October 2016 brings us into a new year for the ECOC Exhibition and there’s nothing better than a fresh new start, so we are excited to announce that we will be relaunching our exhibition website early October.
With a clean layout and introducing more colour, the new website is designed to be accessible on whatever device you are using, table, mobile or pc and with fewer pages to click through, all the information you need to plan your time at ECOC, is much easier to find.
Where has it gone?
You will also notice things have moved around a little, and we’ve moved the main menu up to the top of the page and incorporated some smaller secondary menus to take you straight to the information you need.
The floorplan and booking process has stayed the same, but we have put together a new guide to using the website with helpful tips to help you secure your stand and uncover new features. Click here to download the new user guide.
Destination Dusseldorf! ECOC 2016 takes us to Dusseldorf, Germany and so you can expect to see plenty of images across the website showing off the best of Dusseldorf’s iconic architecture.
Our new website will be live from the beginning of October so be sure to check back soon and let us know what you think of our updated look!


Tuesday 25th August 2015
Only a few more weeks unitl the ECOC Exhibition - whats on this year?
The ECOC Exhibition is coming up fast and with just five weeks to go, we wanted to share a little more about what you can expect from this year’s show in Valencia.
If it’s your first time visiting the show, you’ve picked a great year as it’s our 20th anniversary! The exhibition started back in 1995 and we can’t believe it’s now been running for 20 years. Read more and view a timeline infographic of our history.
The exhibition opens at 9.30 on Monday 28th September and down on the exhibition floor there will be plenty to see and do, with over 300 exhibitor stands to browse, gather information and meet new contacts.
Market Focus is a key place to hear some of the top people in the industry as they share expert insight and knowledge on the latest technological developments.
You can also pick up some practical tips in our training sessions, led by CTTS Training. Get hands on experience in our hour-long sessions covering a variety of topics including fusion splicing, testing using PON optimised OTDRs and testing optical fibre cables,
There is also a range of social activities to keep you busy once the exhibition is closed each evening, from the welcome drink on Monday evening and the gala dinner run by the conference organisers at the luxurious Las Arenas Balneario Resort.
Why not also make the most of your time in Valencia and get out and discover the local area. Be it the beach, local town or historic monuments, there is always plenty to do and see in your free time.
We are looking forward to seeing you in Spain next month!